Introduction to the building mode of the LianDong 2+1 mall H5 mini-program platform

The Chain 2+1 model is a mechanism of recommendation and reward based on institutional distribution and a reasonable distribution system. Users can become agents by purchasing products, and agents can upgrade to bosses and develop their own teams.

1、 Schema definition

The Chain 2+1 model is actually two agents and one boss, but there are different opinions. Chain represents the way of dissemination, that is, people recommend people to form a promotion route. The 2+1 mechanism is a promotion system, where one user represents an agent and recommends two people to become new agents, and becomes the boss themselves, with more reward modes.

2、 Operation mode

Becoming an agent:

Users who want to become agents must purchase specified products, and the price of the products can be freely set. After purchasing, they become agents. After becoming an agent, recommend others and receive corresponding rewards. Recommend becoming two agents to become a boss, and the recommender also needs to purchase the specified product. The recommender becomes an agent when they purchase the product, and the direct recommender becomes the boss.

After upgrading to a boss, not only can you receive agency and recommendation awards, but you can also receive additional team revenue awards, which are obtained from subordinates' recommendations and sales rewards.

3、 Reward mechanism

There are several reward concentration mechanisms for Chain 2+1 mode, including the following:

Direct promotion reward: The agent recommends a new user to purchase the mall product gift package, and the referrer receives a reward gold. The referrer receives a platform reward of 100 yuan for recommending a new user.

Team reward: The boss receives referral and sales rewards from subordinates. If the boss recommends a partner, they can receive a team reward of 200 yuan from the platform, plus a direct referral reward, for a total of 300 yuan.

Equal level reward: When a subordinate user recommended by the boss is also promoted to the boss, the superior boss can extract 10% of the equal level reward from the subordinate boss's earnings.

Assistance mechanism: When the boss recommends a certain number of people, the platform will freeze 20% of the boss's earnings as a reward. Once the platform's requirements are met, the reward funds can be unfrozen. The initial two recommended agents have also become bosses, and the bosses below have also recommended users to become promoted bosses. If they meet the requirements, the 20% reward can be unfrozen.

Swap mechanism: If the initial two agents fail to meet the conditions, they can switch positions and be replaced by two active users who have become the boss and have ten profitable agents.

4、 Mode characteristics

Fission propagation: Through the retention mechanism, departure mechanism, double-layer commission sharing model, order promotion mechanism, hedging mechanism, and repurchase mechanism, consumers can achieve independent propagation and fission, which will bring greater benefits.

Grading mechanism: The mode is divided into two levels, with agents and bosses as the main ones, upgrading in a mutually exclusive manner to achieve the upgrading and adjustment of rewards. Increased interaction among consumers and stimulated user promotion.

Both promotion and retention are equally important: the retention mechanism and departure mechanism ensure that consumers can earn promotion benefits and commission from the original team after recommending new customers.

5、 Mode advantages

Social Fission: Utilizing the advantages of social circles around us to promote and advertise, allowing consumers to receive fission and commission while shopping. This expands the norms and scope of users, and has a wider market share.

User stickiness: Providing users with richer products and services, various reward and commission mechanisms, increasing consumers' shopping desire, and making consumers fans and long-term promoters of the platform.

6、 Risk avoidance

Participate in activities not in cash, but through shopping and placing orders to achieve equal value participation. By connecting with the payment institutions of Liandong 2+1 Mall, large-scale team promotion can be achieved. Ensuring normal taxation and authentic information for placing orders, normal logistics delivery, and all channel modes are legal and legitimate.