What is mall distribution

E-commerce is in a stage of rapid development, and distribution malls have gradually become sales tools in various industries. Today, we received a customer who wants a shoe mall mini program. I didn't expect an ordinary product to also use mini program software. Actually, most of the products can be used in the mini program mall, but the mall also has a distribution function. What is a distribution mall? Why is it so important in the e-commerce field.

The definition of a distribution mall is actually a type of promotion based on the core points of distribution. E-commerce platform merchants sell their products and services to agents and distributors through the distribution mall, and then the distributors promote the products to more consumers. The characteristic of a distribution mall is its powerful distribution function, which can help merchants recruit more agents, expand sales channels, improve market coverage, and achieve comprehensive distribution.

1、 The definition of distribution: letting others help you sell goods

Recruit multiple merchants on the mall platform to help you sell goods, set distribution rules, attract others to promote your products, and target those who don't have a source of goods and want to start a small business. Promoters receive a certain commission or reward after completing sales, and can receive commission rewards from the mall after promoting products on the mall platform. The users promoted are not only ordinary users, but also old customers, influencers, store managers, regional managers, and anyone can be a promotion distributor.

2、 What are the distribution methods?

1. Secondary distribution: Users invite each other to register and join the agency, using a person to person model. Users invited for the first time can receive commissions twice.

2. Push three and get one back: Recommend three new users to complete an order and receive a refund of one order amount. The more promotions you make, the more rewards you will receive. The mall also has its own commission sharing system.

3. Liandong 2+1: The Liandong model is slightly different from that of a distribution mall. With two people, you can become the boss. The roles you join for the first time are all agents. After the agent invites two people, you become the boss, and the reward mechanism is complete.

4. Partner mode: The mall mode develops its own team internally, distributes commissions according to levels, and sets up group leader users.

3、 Who is suitable for doing it?

Merchants who have no source of goods and want to expand new customers at low cost, want to involve old customers in promoting and advertising their mall brand, have certain resources online, have a large profit margin for their products, and are a manufacturer of customer base stores.

4、 Summary in one sentence:

Mall distribution is the establishment of a mall system function that allows others to help you sell goods, utilizing member users in the mall to promote the mall's products and sell them based on others' trust values.

The distribution mall function is also a new e-commerce model and has become an important part of the e-commerce model. It not only provides merchants with new sales channels and marketing models, but also brings consumers a richer shopping experience. With the development of operational models and changes in the market, the institutional model of distribution functions will also undergo changes. Chain 2+1 is one of the models, and there will be more opportunities in the e-commerce ecosystem.